Football Manager (Sega UK)

Football Manager is the popular franchise of football management video game simulation produced by Sports Interactive, published by SEGA, and based in the UK. My role as a community manager and digital consists of managing the Spanish social media accounts and making the brand and product visible in the Spanish speaking countries (Spain and South America), by adapting marketing and promotional content and material, and supervise digital communications efforts (digital PR, content creation, costumer service, influencer and commercial collaborations, media relations, community relations, etc.) This has been a great way to put into practice the many phases of communications and branding in a worldwide popular game.

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Taking care of social media outlets (Twitter and Facebook), although Twitter is where most of the stuff and interaction takes place. Took it in 2017 with roughly 2,000 followers and with the appropriate strategy it has been growing since then. +20K followers in October 2022 and breaking sales records each year of copies sold in Spanish speaking countries.

Interviews

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Collaborations and commercial partnerships

Pitches to secure media coverage and content